"Texas is neither southern, nor western. Texas is Texas." 

-Sen. William Blakley 

Our mission at Texas Standard is simple: to stand apart as the premium clothing brand Texans can call their own, and make our home state a better place while doing so.

born to build texas' clothing brand...

The genesis of Texas Standard was pride in the state its founders call home, driven by the belief that Texans deserve quality clothing that represents who they are and where they’re from. Despite being a region of its own in many ways, Texas was without a brand of its own - Texas Standard was built to change that.

The team at Texas Standard started from square one with a quality-first mindset on a mission to design, develop, and distribute its products right here in the Lone Star State.  The company opened its doors in 2016 with team members in Austin, Dallas, and Houston, and has partners across the state from El Paso to Tyler.


Texas Standard is also a company with a larger reason for being - directly giving back to Texas communities. 

Ten to Texas is the company's initiative which takes 10% of all of Texas Standard’s profits and donates them to its Texas-focused partner charities. We invite you to learn more about it here: Ten to Texas.

Welcome to Texas Standard, and reach out to us at any time - we'd love to hear from you.

Texas Forever, 

 The Texas Standard Team 

Shoot us an email //

Drop us a line // (512) 766-6897

Get social // @TXStandard

We're here for you

Reach out to us at any time - we're here to help give you the best customer service humanly possible, and appreciate feedback on what we're doing well, how we can do better, and what you'd like us to bring you next.

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