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new whataburger collection

Whataburger and Texas Standard once again celebrating the spirit and pride of the Lone Star State.
Introducing the

Drifter Shirt

100% cotton, bold chainstitch embroidery, and a fit that stands out.

Guayabera Libre

Game-changing wrinkle-resistant guayabera protected by TexShield®

Tejas Guayaberas

A modern Texas take on a classic.
introducing the new

Traditions Polo - Serape

Heritage-inspired. Performance-ready.

Outfitters of the Texas Gentleman

Honor your heritage.
Create your legacy.

gameday gear

Rep your colors.
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TexShield®

Bring on the Spills.
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Journal

Timeless Icon

Learn more about the unmistakable symbol of Texas tradition that we chose to represent our brand.

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