Texas Standard was born out of pride from the fifth-generation Texas founders, and driven by the belief that Texans deserve a brand that represents what it means to be a Texas Gentleman.

Our reason for being is properly outfitting the Texas Gentleman — who lives by the values of shooting straight, never quitting, and living free. We build high-quality gear, designed to stand the test of time that represents the spirit of our heritage.

We honor our home state by giving back directly to make our community even stronger. We started the Texas Standard Foundation, which delivers 10% of all of Texas Standard profits to Texas-focused charities across the state, with an emphasis on supporting Texas-military families.