Fresh Gear
Delivered direct to your doorstep
Texas Denim
Proudly hand sewn in Texas, with the finest Cone denim.
Curated Sets
Up to 33% off handpicked sets of our favorite gear
Made in Texas
Check out our Texas Checks, handmade by third generation shirt makers in West Texas.
The Essential Lineup
We're taking the guesswork out of the equation with these epic bestsellers
Made in Texas
We're Made in Texas whenever possible, and supporting smaller makers on the road to being 100% Texas-made.
Our Mission
Texas Standard was born out of pride from the fifth-generation Texas founders, and driven by the belief that Texans deserve a brand that represents what it means to be a Texas Gentleman.
About Texas-StandardTexas Gentleman
Our reason for being is properly outfitting the Texas Gentleman — who lives by the values of shooting straight, never quitting, and living free. We build high-quality gear, designed to stand the test of time that represents the spirit of our heritage.
Learn MoreTen to Texas
We honor our home state by giving back directly to make our community even stronger. We started the Texas Standard Foundation, which delivers 10% of all of Texas Standard profits to Texas-focused charities across the state, with an emphasis on supporting Texas-military families.
Ten to Texas