The 13th-Generation Texan

The 13th-Generation Texan

When you ask a Texan what it means to be from the Lone Star State, you're likely to get a wide range of answers. For some, being a Texan is about f...

Read more
Landmark Heritage Collection

Landmark Heritage Collection

Welcome to the Landmark Heritage Printed Tee Collection by Texas Standard. This unique collection was designed to highlight iconic landmarks and po...

Read more
THE MEAT THERAPIST

THE MEAT THERAPIST

For Jason Wilson, a Texas-raised U.S. Army veteran, barbecuing is more than just a passion - it's a form of personal therapy. After returning home...

Read more
The Adventurous Family Man

The Adventurous Family Man

Not everyone is able to spend their childhood summers reeling in redfish on the Texas coast with an expert fisherman, and grandfather, as their gui...

Read more
Inventive Restauranteurs

Inventive Restauranteurs

Perched atop a hill overlooking Austin's bustling East 11th Street corridor is an 1890's Victorian building home to a restaurant dedicated to prese...

Read more
The Proud Politico

The Proud Politico

Who is Alex Kuehler? If you asked him, he’d respond in a classic Texan manner and say the most important things in his life are “family, friends, f...

Read more
The Early Riser

The Early Riser

An earthy aroma surges through Arthur Furman’s Travis Heights abode. The coffee machine crackles as the steaming water filters through the complex ...

Read more
Worth Every Penny

Worth Every Penny

When we launched Texas Standard just a few years ago, we knew what we were doing wouldn't be easy, but then again, most worthy goals aren't. The id...

Read more
The Purposeful Anglers

The Purposeful Anglers

Conner Alan and Walt Horton have a simple but powerful mission to get kids outdoors. The two Texas natives have fond memories of growing up outside...

Read more
The Humble Hunter

The Humble Hunter

In the green of the bush and trees, the peek of milky blue sky over a dusky horizon found a place in Jackson’s heart years ago, when he moved to Na...

Read more
The Artisan Soldier

The Artisan Soldier

What does the founder of a luxury duffel bag company and a former Marine have in common? In most contexts, these would be two different people enti...

Read more