The Coffee Connoisseur
In Frame Coffee Co.'s aromatic world, Will Chilton, Director of Sales and Operations, has a story that exemplifies the Texan spirit driving his lov...
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Austin Gamblers | Texas Standard
In 1992, a group of 20 cowboys bravely broke away from the rodeo scene to establish the Professional Bull Riders (PBR), forever altering the landsc...
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THE VISIONARY GOLFER
Discover the remarkable journey of Aaron Bergman, driving through the vibrant world of Texas golf, breaking down barriers for young players, and en...
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The 13th-Generation Texan
When you ask a Texan what it means to be from the Lone Star State, you're likely to get a wide range of answers. For some, being a Texan is about f...
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Landmark Heritage Collection
Welcome to the Landmark Heritage Printed Tee Collection by Texas Standard. This unique collection was designed to highlight iconic landmarks and po...
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THE MEAT THERAPIST
For Jason Wilson, a Texas-raised U.S. Army veteran, barbecuing is more than just a passion - it's a form of personal therapy. After returning home...
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The Adventurous Family Man
Not everyone is able to spend their childhood summers reeling in redfish on the Texas coast with an expert fisherman, and grandfather, as their gui...
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Inventive Restauranteurs
Perched atop a hill overlooking Austin's bustling East 11th Street corridor is an 1890's Victorian building home to a restaurant dedicated to prese...
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The Misinterpreted Celebration
The Misinterpreted Celebration By Ana Sierra Cinco de Mayo is often misinterpreted as a celebration of Mexico’s independence. Widely perceived as t...
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The Proud Politico
Who is Alex Kuehler? If you asked him, he’d respond in a classic Texan manner and say the most important things in his life are “family, friends, f...
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The Early Riser
An earthy aroma surges through Arthur Furman’s Travis Heights abode. The coffee machine crackles as the steaming water filters through the complex ...
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Worth Every Penny
When we launched Texas Standard just a few years ago, we knew what we were doing wouldn't be easy, but then again, most worthy goals aren't. The id...
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The Purposeful Anglers
Conner Alan and Walt Horton have a simple but powerful mission to get kids outdoors. The two Texas natives have fond memories of growing up outside...
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